About: Blischok

It seems that every retailer and CPG manufacturer we interact with asks the question, "Where is the real growth?" The retailers are being increasingly challenged to increase both traffic and shopping basket sizes. Manufacturers are challenged by both understanding and acting upon rapidly evolving consumer consumption as well as radically improving go-to-market innovation. Will spending…

Most retail and CPG companies today are struggling to decipher and prioritize the role of digital technology in their organizations. Retailers are spending hundreds of millions of dollars employing digital as a way to engage the shopper differently, primarily to retain their best customers. CPG manufacturers are using digital to explore new ways in to…

In the earlier days of retail, manufacturers and retailers collaborated on simple ways to get the most products into the store at the right time and at the right price. That led to an entirely new range of fee structures including slotting allowances, end cap allowances, promotional allowances, and so forth, all of which were…

As we race into the next 10 years it is clear to both manufacturers and retailers that  our current channels and banners will continue to evolve significantly.  As recently as 2005, for example, there were well over 500 retail banners in America selling groceries throughout the entire US.  Today there are less than 200, and…