A leading retailer sought to monetize its growing data assets by launching a fee-based data-sharing portal for CPG partners, but faced fragmented datasets, unclear value propositions, and internal concerns about governance and commercialization.
The retailer designed and implemented a secure, tiered data platform integrating POS, loyalty, inventory, and digital engagement data into a unified, cloud-based environment. Data was standardized through a common model, with strict governance, access controls, and privacy safeguards.
The commercial model introduced subscription tiers aligned to use cases, ranging from basic reporting to advanced analytics and API access, clearly linking price to value delivered.
To drive adoption, the retailer co-developed priority use cases with key manufacturers, including demand forecasting, promotion optimization, and assortment planning. Dedicated support teams and intuitive dashboards ensured usability and rapid onboarding.
The portal generated a new high-margin revenue stream while improving collaboration and joint decision-making with partners. Data utilization increased significantly across both organizations.
During this engagement, the retailer established a scalable monetization capability, transforming internal data into a strategic growth engine and an ecosystem advantage.