So, what exactly is the “robotic revolution' in retail? In-store robots are changing the retail landscape by making operations more efficient, improving the customer experience, and creating a modern, innovative, reliable, and distinctive store image. In fact, the integration of humans and machines is producing a completely new and significantly enhanced shopping experience.
Recent original research conducted by us shows that 70%+ of shoppers perceive retailers that use robots as forward-thinking and innovative. Additionally, 65%+ of interviewed shoppers reported happier stores and associates, noting the teamwork that led to better-stocked shelves and increased shopper engagement. Finally, more than 60% of shoppers indicated they are more likely to shop in robot-enabled stores.
We asked, “How are in-store robots adding value to your store experience?”
They are creating an innovative and forward-thinking image. Robots generate a "wow" factor, attracting customers, particularly when interactive or approachable. Robotics indicates a modern, expanding retailer committed to high-tech experiences.
When a retailer invests in robotics, it signals growth and innovation. A commitment to doing things differently and doing them well. It whispers, "The retailer is not stuck in the past. They’re building the future."
That perception matters enormously in today's competitive landscape, where customers increasingly choose brands that align with their values, including respect for technology and progress.
