Most retail and CPG companies today are struggling to decipher and prioritize the role of digital technology in their organizations. Retailers are spending hundreds of millions of dollars employing digital as a way to engage the shopper differently, primarily to retain their best customers. CPG manufacturers are using digital to explore new ways in to reach out to shoppers directly, as well as transform their operating models.
The first wave of digital transformation has centered primarily on outbound customer contact and engagement. But a new wave is now upon us, in which digital transformation is changing the work flow processes inside our organizations, making them much less paper driven and much more data driven. Considerably more effective than the way traditional teams have come together in the past, now whole organizations are coming together in a much faster level of actionability around data, analytics, and speed to decision.
True digital transformation starts with the design and development of an information infrastructure that is shared by everyone inside the organization. This allows for a set of organizational and operational performance metrics, guidelines, and guardrails which help accelerate the assembly of information and the clarification of the meaning or insights of that data, all leading to immediate actionability. In digital transformation we can expect the cost of a process to drop between 35 and 50%. The speed of execution will often increase by as much as 50% or even 100%.
Digital transformation is not simple. It requires process, people and technology to change. Digital transformation drives cultural transformation, requiring organizations to think and operate differently, removing the old "siloed" barriers between functional departments, and most importantly, turning the organization toward seamless execution on a much more timely and less costly basis.
The types of services we provide in this area center on helping our clients understand what their true priorities for digital transformation should be. Is it in the way analytics can be conducted seamlessly across the organization? Is it in isolating that elusive "one version of the truth?" Is it in the way score cards are developed to have the organization debate actions, not data or information? The Dialogic Group helps organizations prioritize where adding digital capabilities can best allow them to transform their current business operating model in the most positive ways.
Imagine the power of making decisions in half the time and improving the quality of those decisions by over 50%! That is the world of digital transformation tomorrow.